Online reputation and communication agency in Dakar, Senegal
Cabinet 86 is an online reputation agency and communication consultancy working in Dakar and throughout Senegal. We have already carried out political digital communication and strategic monitoring assignments there, run from our offices in Paris and Abidjan. We advise companies, institutions, major projects and executives who want to understand what is being said about them in Senegal, protect their reputation and prepare what they say in public. Strategic monitoring, OSINT, online reputation audits, executive reputation, countering information manipulation, influence communication and spokesperson training: we bring to the Senegalese context the methods we use elsewhere in Africa.
Dakar, gateway to Senegal
Dakar is home to the newsrooms, the headquarters of media groups, the institutions and many of the decision-makers. Most stories start there or gain national reach there. But a reputation in Senegal is not only shaped in Dakar: Thiès, Touba, Saint-Louis and Ziguinchor have their own opinion leaders, radio stations and debates, and the diaspora, in France, Italy, Spain and the United States, carries weight in the online conversation. Our monitoring covers these different circles, with Dakar as the anchor point.
We work in Dakar at your premises or remotely, from our offices in Paris and Abidjan.
- Anchor point: newsrooms, institutions, decision-makers
- Regional opinion leaders, radio and debates
- Diaspora, online
Conceptual diagram, not a map: positions are not geographical.
Understanding the Senegalese media landscape
Senegal has a long-standing, pluralist press tradition. Daily newspapers, public with Le Soleil and private with many titles, sit alongside the Agence de presse sénégalaise (APS), the public broadcaster RTS and a large number of private television and radio stations. Online news sites such as Seneweb and Dakaractu are widely read and very quick to react: a story can be picked up and discussed there within hours, before carrying on across social media.
Radio retains particular weight, and much of the public debate takes place in Wolof: radio press reviews, phone-in programmes, televised debates. Serious monitoring in Senegal therefore cannot be limited to texts published in French. You need to know what was said on air, by whom and to which audience.
An online reputation audit in Senegal starts from this map: who publishes, who picks it up, who comments in Wolof or in French, who your audiences actually read, and the real weight of each source.
Social media: a fast, mobile conversation
As in much of Africa, public conversation in Senegal runs largely through Facebook, WhatsApp and TikTok, and internet access is overwhelmingly mobile. For an exposed organisation, this means rumours spread quickly and a crisis can move from one platform to another.
- Facebook. News pages, public figures’ pages and groups remain a central space for public debate.
- WhatsApp. Private groups cannot be monitored. We follow what surfaces from them: public statuses, pages and sites that repost the messages, voice notes that end up being quoted in the press.
- TikTok and YouTube. Short videos, live programmes and clips from televised debates circulate widely, in Wolof as well as in French.
- LinkedIn. This is where decision-makers, investors and recruiters are, in Dakar and abroad.
The regulatory framework you need to know
We are not lawyers and we work alongside your legal counsel, but these points shape every recommendation we make:
- The Press Code (Law No. 2017-27 of 13 July 2017) governs print, online media and broadcasting. CORED, the profession’s self-regulatory body, oversees ethics and professional standards and can receive complaints from the public.
- The Conseil national de régulation des médias (CNRM), created by Law No. 2026-09 of 10 April 2026, replaces the Conseil national de régulation de l’audiovisuel (CNRA) and extends regulation to print and online media, digital platforms and content creators. Until its board is in place, the CNRA continues to carry out its duties.
- The Commission de protection des données personnelles (CDP), established by Law No. 2008-12 of 25 January 2008, receives complaints and oversees the processing of personal data.
- Law No. 2008-11 of 25 January 2008 on cybercrime penalises offences committed using information technology.
They matter for a correction, a right of reply or a report, and we check them at the start of every assignment.
Our services in Dakar and Senegal
Online reputation and strategic monitoring
Online reputation audits of an organisation or an executive, continuous monitoring of the Senegalese press, radio and social media, name monitoring, ecosystem studies and competitive analysis. We also track what generative AI tools say about you. Discover our online reputation and monitoring services.
OSINT and open source intelligence
Reputational due diligence on a partner or an executive, mapping of players and networks, identification of influence operations, using public sources only, with no fake profiles and no infiltration of private groups. See our OSINT services.
Executive reputation
For high-profile executives in Dakar and internationally: an audit of what can be found under their name, search strategy, LinkedIn profile and public speaking, response to attacks. See our executive reputation services.
Countering information manipulation
Detection of coordinated campaigns, mapping of fake accounts and amplifiers, narrative analysis and a response built on facts and credible spokespeople. See our services against information manipulation.
Influence communication between Africa and France
Influence strategy, mapping of opinion leaders, corporate communication and communication for major programmes, with constant attention to consistency between what is said in Dakar and what is said in Paris. See our influence communication services.
Content creation and LinkedIn
Executive ghostwriting, company pages, ambassador programmes, videos and reference content, adapted to Senegalese and international audiences. See our content creation services.
Training and media training
One-to-one media training, preparation for a key moment, crisis communication exercises and team training, at your premises in Dakar or remotely. See our training courses.
When a situation turns into a crisis, our crisis monitoring set-up is up and running within 24 hours and our crisis communication team for Africa takes over.
Our work in Senegal
In Senegal, we have notably carried out political digital communication and strategic monitoring assignments. These assignments remain confidential, and we apply the same rules as everywhere else: verified facts, no fake accounts, no bought audiences.
Who we work for in Senegal
Our work is aimed at Senegalese companies and regional groups, international groups based in Dakar, public institutions and international organisations, major infrastructure, energy and mining projects, investment funds and executives in a personal capacity.
How we work
Everything starts with monitoring and analysis: we recommend nothing until we have measured what is being said and who is saying it. Our role is defensive and transparent: we do not create fake accounts, we do not buy amplification and we never promise to make content disappear. We correct what is false through legitimate channels and we build what needs to be seen. Every assignment is confidential, and we only name a client with their consent.
Beyond Dakar
Senegal is one of our priority markets, along with Côte d’Ivoire and our Abidjan office, Guinea and Conakry, Morocco, Casablanca and Rabat. Our area of work also covers Madagascar, Cameroon, the Democratic Republic of the Congo, Gabon, Benin, Togo, Congo-Brazzaville and Tunisia.
Are you in Dakar or preparing an assignment in Senegal? Let’s talk in a first 45-minute conversation, remotely or at your premises. Contact us.
Frequently asked questions
How do you work in Dakar?
We work in Dakar and the rest of Senegal, at your premises or remotely, from our offices in Paris (16 rue de l’Arcade) and Abidjan (Cocody, Angré 8e Tranche). We have already carried out political digital communication and strategic monitoring assignments there.
What does an online reputation agency do in Senegal?
It measures what can be found online about an organisation or an executive (search results, Senegalese and international press, radio, Facebook, TikTok, LinkedIn, answers from generative AI), monitors these sources over time and recommends the actions to take: content, press relations, corrections or a response.
Do you follow what is said in Wolof?
Yes. Much of the Senegalese public debate takes place in Wolof, on radio, on television and on social media. Our monitoring in Senegal includes this content, not just texts published in French.
Who regulates media and platforms in Senegal?
Law No. 2026-09 of 10 April 2026 creates the Conseil national de régulation des médias (CNRM), with authority over the press, broadcasting, online media and digital platforms; the CNRA carries out its duties until the CNRM board is in place. CORED handles ethical self-regulation and the CDP protects personal data.
Can you help with a disinformation campaign in Senegal?
Yes. We detect and map the campaign, assess its real reach, then recommend a proportionate response, from documented silence to a public rebuttal. Reports to platforms and authorities are made with your legal advisers.