Online reputation and communication agency in Abidjan, Côte d’Ivoire
Cabinet 86 is an online reputation agency and communication consultancy based in Abidjan, in Cocody Angré. From our Ivorian office, we advise companies, institutions, major projects and executives who want to understand what is being said about them in Côte d’Ivoire, protect their reputation and prepare what they say in public. Strategic monitoring, online reputation audits, executive reputation, countering information manipulation, influence communication and spokesperson training: we bring to the Ivorian context the methods we use in France and across Africa.
Our Abidjan office
Our office is located in Cocody, Angré 8e Tranche. Together with our Paris office, it runs our assignments in West Africa and follows, day to day, what is being said about our clients in Côte d’Ivoire and in France. This dual reading matters to our clients: the same story is not read the same way in Abidjan and in Paris, and it now travels from one to the other within hours.
Côte d’Ivoire is one of the countries where we work most often, along with Guinea, Senegal, Morocco and Madagascar. We work there in French and in English, at our office, at your premises or remotely.
Understanding the Ivorian media landscape
Abidjan is home to most of the country’s media and carries real weight across the region. Print titles sit alongside a large number of online news sites, often very quick to react. A story published in the morning by one site can be picked up during the day by dozens of others, sometimes rewritten, rarely sourced, then discussed on the Facebook pages that matter. Telling a reference outlet from an opportunistic site is part of the job.
Public and private broadcasters and radio stations give a subject its national reach. Pan-African and international media, widely read by decision-makers, then carry the conversation on to Paris, Brussels or Washington. Finally, the Ivorian diaspora, active in France and elsewhere, runs pages and accounts that carry weight in national debates.
A serious online reputation audit in Côte d’Ivoire therefore starts from this map: who publishes, who picks it up, who your audiences actually read, and the real weight of each source, beyond its Google ranking.
- MorningA news site publishes
- During the dayDozens of sites pick it up, sometimes rewriting it
- FacebookThe pages that matter comment on it
- Broadcast and radioThe subject gains national reach
- Pan-African and international mediaParis, Brussels, Washington
Facebook, WhatsApp, TikTok and LinkedIn, where opinion takes shape
In Côte d’Ivoire, as in most African countries, public conversation does not start on X. It happens on Facebook, in WhatsApp groups and statuses, and increasingly on TikTok. A photo, a voice note or a screenshot can move from group to group before it reaches the press.
- Facebook. News pages, community pages and influential accounts remain a central space for public debate online.
- WhatsApp. Private groups cannot be monitored. We follow what surfaces from them: public statuses, pages that repost the messages, media quoting “messages going around”.
- TikTok. Short videos speed up the spread of rumours as well as counter-narratives, especially among younger audiences.
- LinkedIn. This is where decision-makers, investors and recruiters are, and where an executive’s credibility is built, in Abidjan as in Paris.
The regulatory framework you need to know
Acting on a reputation in Côte d’Ivoire means knowing the institutions that oversee information and data. We are not lawyers and we work alongside your legal counsel, but these points shape every recommendation we make:
- The Autorité nationale de la presse (ANP) regulates print media and digital news content under Law No. 2017-867 of 27 December 2017 on the legal regime of the press.
- The Haute Autorité de la communication audiovisuelle (HACA) regulates broadcasting; Law No. 2022-979 of 20 December 2022 strengthened its powers over online platforms.
- ARTCI, the telecommunications and ICT regulator of Côte d’Ivoire, is also the personal data protection authority under Law No. 2013-450 of 19 June 2013.
- Law No. 2013-451 of 19 June 2013 on combating cybercrime, amended in 2023, penalises in particular attacks on information systems. The Plateforme de lutte contre la cybercriminalité (PLCC), a partnership between the national police and ARTCI, receives reports, which do not replace a formal complaint.
These points matter when you need to request a correction, report a fake account, prepare a right of reply or handle a data leak.
Our services in Abidjan and Côte d’Ivoire
Online reputation and strategic monitoring
Online reputation audits of an organisation or an executive, continuous monitoring of the Ivorian press and social media, name monitoring, ecosystem studies and competitive analysis. We also track what generative AI tools say about you. Discover our online reputation and monitoring services.
Executive reputation
For high-profile executives in Abidjan and internationally: an audit of what can be found under their name, search strategy, LinkedIn profile and public speaking, response to attacks. See our executive reputation services.
Countering information manipulation
Detection of coordinated campaigns, mapping of fake accounts and amplifiers, narrative analysis and a response built on facts and credible spokespeople. See our services against information manipulation.
Influence communication between Africa and France
Influence strategy, mapping of opinion leaders, corporate communication and communication for major programmes, with constant attention to consistency between what is said in Abidjan and what is said in Paris. See our influence communication services.
Content creation and LinkedIn
Executive ghostwriting, company pages, ambassador programmes, videos and reference content, adapted to Ivorian and international audiences. See our content creation services.
Training and media training
One-to-one media training, preparation for a key moment, crisis communication exercises and team training, at your premises, at our Abidjan office or remotely. See our training courses.
When a situation turns into a crisis, our crisis monitoring set-up is up and running within 24 hours and our crisis communication team for Africa takes over.
Who we work for in Côte d’Ivoire
Our work is aimed at Ivorian companies and regional groups, international groups based in Abidjan, public institutions and international organisations, major infrastructure, energy and mining projects, investment funds and executives in a personal capacity. We also support Ivorian organisations that want to be better understood in France and Europe, and French and European organisations setting up in Côte d’Ivoire.
How we work
Everything starts with monitoring and analysis: we recommend nothing until we have measured what is being said and who is saying it. The same consultants observe, analyse and advise. Our role is defensive and transparent: we do not create fake accounts, we do not buy amplification and we never promise to make content disappear. We correct what is false through legitimate channels and we build what needs to be seen.
Every assignment is confidential, and we only name a client with their consent.
Beyond Abidjan
From Abidjan, we also work in Dakar, Conakry, Casablanca and Rabat: we have already carried out assignments in Senegal, Guinea, Morocco and Madagascar, and our area of work also covers Cameroon, the Democratic Republic of the Congo, Gabon, Benin, Togo, Congo-Brazzaville and Tunisia.
Are you in Abidjan or preparing an assignment in Côte d’Ivoire? Let’s talk in a first 45-minute conversation, at our Cocody Angré office or remotely. Contact us.
Frequently asked questions
Do you have an office in Abidjan?
Yes. Cabinet 86 has an office in Cocody, Angré 8e Tranche, in Abidjan. Together with our Paris office, it runs our assignments in Côte d’Ivoire and across West Africa, notably in Dakar and Conakry.
What does an online reputation agency do in Côte d’Ivoire?
It measures what can be found online about an organisation or an executive (search results, Ivorian and international online press, Facebook, TikTok, LinkedIn, answers from generative AI), monitors these sources over time and recommends the actions to take: content, press relations, corrections or a response.
Do you monitor WhatsApp groups?
No. Private groups cannot be monitored and we do not try to get into them. We follow what surfaces from them: public statuses, Facebook pages that repost the messages, relay accounts and online media quoting messages in circulation.
Can you help with a disinformation campaign in Côte d’Ivoire?
Yes. We detect and map the campaign, assess its real reach, then recommend a proportionate response, from documented silence to a public rebuttal. Reports to platforms and authorities are made with your legal advisers.
Do you run media training sessions in Abidjan?
Yes. One-to-one media training, preparation for a public statement, crisis exercises and team training can take place at your premises, at our Abidjan office or remotely, in French and in English.