Online reputation and communication agency in Conakry, Guinea
Cabinet 86 is an online reputation agency and communication consultancy working in Conakry and throughout Guinea. We have already carried out assignments there, run from our offices in Paris and Abidjan. We advise companies, institutions, major projects and executives who want to know what is being said about them in Guinea, protect their reputation and speak at the right moment. Strategic monitoring, OSINT, online reputation audits, executive reputation, countering information manipulation, influence communication and spokesperson training: we bring to the Guinean context the methods we use elsewhere in Africa.
Conakry, Guinea’s media capital
Conakry is home to the newsrooms, private radio stations, institutions, diplomatic missions and the headquarters of major companies. Most national stories start there or gain momentum there. But Guinea is more than its capital: Kankan, Nzérékoré, Kindia, Labé and Boké have their own radio stations, opinion leaders and local issues, often linked to mining, agriculture or land. The diaspora, in West Africa, France, Belgium and the United States, is very present in the online conversation. Our monitoring covers these different circles, with Conakry as the anchor point.
We work in Conakry and throughout Guinea, at your premises or remotely, from our offices in Paris and Abidjan.
Conakry newsrooms, private radio stations, institutions, diplomatic missions, headquarters of major companies.
Rest of the country radio stations, opinion leaders and local issues: mining, agriculture, land.
Diaspora West Africa, France, Belgium, United States.
- Conakry
- Kindia
- Boké
- Labé
- Kankan
- Nzérékoré
Understanding the Guinean media landscape
The Guinean landscape combines a public pole, with Radio Télévision Guinéenne (RTG) and the Agence guinéenne de presse, and a dense private sector: radio, television and above all news sites such as Guinéenews, Africaguinee, Guineematin and Mosaïque Guinée. These sites publish fast, pick up each other’s stories and are widely shared on Facebook and WhatsApp. A statement, a document or a voice recording can travel around the country within hours.
Radio remains central, in Conakry as in the rest of the country, and part of the debate takes place in Susu, Pular or Malinke, alongside French. Serious monitoring in Guinea must therefore follow radio and television, news sites and the programmes that circulate as clips on social media.
Social media: rumours, voice notes and screenshots
In Guinea, as elsewhere in Africa, public conversation runs largely through Facebook, WhatsApp and TikTok, on mobile. For an exposed organisation, this means rumours spread quickly, often as voice notes or screenshots, and they need to be spotted early.
- Facebook. News pages, public figures’ pages and groups remain the main space for public debate.
- WhatsApp. Private groups cannot be monitored. We follow what surfaces from them: public statuses, pages and sites that repost the messages, voice notes that end up being quoted in the press.
- TikTok and YouTube. Short videos, programme clips and statements from the diaspora circulate widely there.
- LinkedIn. The space for decision-makers, investors and partners of major projects.
The regulatory framework you need to know
We are not lawyers and we work alongside your legal counsel, but these points shape every recommendation we make:
- The Haute Autorité de la communication (HAC) regulates the media and now also acts on online publications. It is due to be replaced by a Commission de régulation de la communication et de l’audiovisuel (CRCA), whose organic law is being drafted; the HAC carries out its duties until the new commission is in place.
- Organic Law L/2010/002/CNT of 22 June 2010 on press freedom governs print, online and broadcast media. A new text on press freedom is under discussion.
- Law L/2016/037/AN of 26 July 2016 on cybersecurity and personal data protection penalises offences committed by electronic means, including online insults and threats, and sets the rules for data processing. The data protection authority it provides for is still being set up.
- The Autorité de régulation des postes et télécommunications (ARPT) oversees operators and frequencies.
These points change quickly: we check them at the start of every assignment, before any correction, right of reply or report.
Our services in Conakry and Guinea
Online reputation and strategic monitoring
Online reputation audits of an organisation or an executive, continuous monitoring of the Guinean press, radio and social media, name monitoring, ecosystem studies and competitive analysis. We also track what generative AI tools say about you. Discover our online reputation and monitoring services.
OSINT and open source intelligence
Reputational due diligence on a partner or an executive, mapping of players and networks, identification of influence operations, monitoring of the political and economic context, using public sources only, with no fake profiles and no infiltration of private groups. See our OSINT services.
Executive reputation
For high-profile executives in Conakry and internationally: an audit of what can be found under their name, search strategy, LinkedIn profile and public speaking, response to attacks. See our executive reputation services.
Countering information manipulation
Detection of coordinated campaigns, mapping of fake accounts and amplifiers, narrative analysis, including in the voice notes and videos that circulate outside the media, and a response built on facts and credible spokespeople. See our services against information manipulation.
Influence communication between Africa and France
Influence strategy, mapping of opinion leaders, corporate communication and communication for major programmes, particularly around mining and infrastructure projects, with constant attention to consistency between what is said in Conakry, in the regions concerned and abroad. See our influence communication services.
Content creation and LinkedIn
Executive ghostwriting, company pages, ambassador programmes, videos and reference content, adapted to Guinean and international audiences. See our content creation services.
Training and media training
One-to-one media training, preparation for a key moment, crisis communication exercises and team training, at your premises in Conakry or remotely. See our training courses.
When a situation turns into a crisis, our crisis monitoring set-up is up and running within 24 hours and our crisis communication team for Africa takes over.
Our work in Guinea
In Guinea, we have notably supported a leading mining company with its digital communication, and carried out strategic monitoring assignments on the country’s political and economic situation. These assignments remain confidential.
Who we work for in Guinea
Our work is aimed at Guinean companies and regional groups, international groups based in Conakry, mining, energy and infrastructure players, institutions and international organisations, investment funds and executives in a personal capacity.
How we work
Everything starts with monitoring and analysis: we recommend nothing until we have measured what is being said and who is saying it. Our role is defensive, neutral and transparent: we take no part in political debate, we do not create fake accounts, we do not buy amplification and we never promise to make content disappear. We correct what is false through legitimate channels and we build what needs to be seen. Every assignment is confidential, and we only name a client with their consent.
Beyond Conakry
Guinea is one of our priority markets, along with Côte d’Ivoire and our Abidjan office, Senegal and Dakar, Morocco, Casablanca and Rabat. Our area of work also covers Madagascar, Cameroon, the Democratic Republic of the Congo, Gabon, Benin, Togo, Congo-Brazzaville and Tunisia.
Are you in Conakry or preparing an assignment in Guinea? Let’s talk in a first 45-minute conversation, remotely or at your premises. Contact us.
Frequently asked questions
How do you work in Conakry?
We work in Conakry and the rest of Guinea, at your premises or remotely, from our offices in Paris (16 rue de l’Arcade) and Abidjan (Cocody, Angré 8e Tranche). We have already carried out assignments there.
What does an online reputation agency do in Guinea?
It measures what can be found online about an organisation or an executive (search results, Guinean news sites, radio, Facebook, TikTok, LinkedIn, answers from generative AI), monitors these sources over time and recommends the actions to take: content, press relations, corrections or a response.
Can you track rumours circulating on WhatsApp?
We do not monitor private groups. We follow what comes out of them: public statuses, voice notes and screenshots picked up on Facebook, TikTok or by news sites. That is often where a rumour becomes visible and where you have to decide whether to respond.
Who regulates the media in Guinea?
The Haute Autorité de la communication (HAC) regulates the media, including some online publications. It is due to be replaced by a Commission de régulation de la communication et de l’audiovisuel (CRCA); the HAC carries out its duties until that commission is in place.
Do you work with mining companies?
Yes. We have notably supported a leading mining company with its digital communication. Mining projects are closely watched, in Conakry, in the regions concerned and internationally. We help them measure what is being said, prepare their public statements and respond to false information, without taking part in political debate.