Online reputation and communication agency in Casablanca and Rabat, Morocco
Cabinet 86 is an online reputation agency and communication consultancy working in Casablanca, Rabat and throughout Morocco. We have already supported a ministry with its political digital communication there and carried out strategic monitoring assignments. We advise companies, institutions, investors and executives who want to know what is being said about them in Morocco, protect their reputation and prepare what they say in public, particularly as they expand into West and Central Africa. Strategic monitoring, OSINT, online reputation audits, executive reputation, countering information manipulation, influence communication and spokesperson training: we bring to the Moroccan context the methods we use elsewhere in Africa.
Casablanca, economic capital and gateway to Africa
Casablanca is home to the headquarters of major groups, banks and insurers, the stock exchange, the business press and many of the communication agencies. It is also from Casablanca that many Moroccan groups steer their expansion south of the Sahara. But a reputation in Morocco is also shaped in Tangier, Marrakech, Fez or Agadir, and among the diaspora in Europe. Our monitoring covers these different circles, with Casablanca and Rabat as anchor points.
Rabat, political and institutional capital
Rabat is the administrative capital of the Kingdom. Parliament, the ministries, central government departments, several regulatory authorities, diplomatic missions and international organisations are based there. This is where public communication takes place: institutional announcements, parliamentary debates and ministry statements, now shared and discussed live on social media. For anyone dealing with public authorities, following what is said in Rabat is essential.
We work in Casablanca and Rabat at your premises or remotely, from our offices in Paris and Abidjan. For Moroccan groups present in Côte d’Ivoire, Senegal or Guinea, we follow what is said about them on both sides.
- Major groups
- Banks and insurers
- Stock exchange
- Business press
- Communication agencies
- Parliament
- Ministries
- Central government
- Regulatory authorities
- Diplomatic missions
- Tangier
- Marrakech
- Fez
- Agadir
- Diaspora in Europe
Understanding the Moroccan media landscape
Morocco has a large, multilingual media sector. The public pole brings together the MAP news agency, SNRT and 2M, based in Casablanca. The French-language press, with titles such as Le Matin, L’Économiste, TelQuel, Médias24 and Le360, is widely read by decision-makers, while Arabic-language sites such as Hespress reach very large audiences. A story can start in one outlet, be picked up in Arabic and then in French, and carry on across social media within hours.
The conversation takes place in Arabic, Darija, Amazigh and French, and the tone changes from one language to the next. Serious monitoring in Morocco cannot be limited to French-language media: many sensitive issues for a company or an executive first gain momentum in Arabic or Darija.
Social media: a young, highly connected public
Moroccans are very active on Facebook, Instagram, TikTok and YouTube, mostly on mobile. For a brand or an institution, this means that customer reviews, influencer videos and controversies in Darija carry as much weight as press articles.
- Facebook and Instagram. News pages, brand accounts, influencers and comments in Arabic, Darija and French.
- TikTok and YouTube. Short videos, commentary and content creators, often in Darija, with very large audiences.
- LinkedIn. This is where executives, investors and recruiters are, and it is very active in Casablanca and Rabat.
The regulatory framework you need to know
Morocco has a detailed legal framework for media, data and digital matters. We are not lawyers and we work alongside your legal counsel, but these points shape every recommendation we make:
- The Haute Autorité de la communication audiovisuelle (HACA), reorganised by Law No. 11-15, regulates radio and television and handles complaints about broadcast programmes.
- The Press and Publishing Code (Law No. 88-13) governs print and online press, including the right of reply and corrections.
- The Conseil national de la presse (CNP), a self-regulatory body created by Law No. 90-13 and reorganised by Law No. 09-26 published in the Official Bulletin in July 2026, oversees the professional ethics of journalists and publishers and can act as a mediator.
- The Commission nationale de contrôle de la protection des données à caractère personnel (CNDP) oversees the application of Law No. 09-08 on personal data protection.
- Law No. 05-20 on cybersecurity and the DGSSI govern the security of information systems for public administrations, critical infrastructure and operators.
Our services in Casablanca, Rabat and Morocco
Online reputation and strategic monitoring
Online reputation audits of an organisation or an executive, continuous monitoring of the Moroccan press, in French and Arabic, and of social media, name monitoring, ecosystem studies and competitive analysis. We also track what generative AI tools say about you. Discover our online reputation and monitoring services.
OSINT and open source intelligence
Reputational due diligence on a partner or an executive, mapping of players and networks, identification of influence operations, using public sources only, with no fake profiles and no infiltration of private groups. See our OSINT services.
Executive reputation
For high-profile executives in Casablanca, Rabat and internationally: an audit of what can be found under their name, search strategy, LinkedIn profile and public speaking, response to attacks. See our executive reputation services.
Countering information manipulation
Detection of coordinated campaigns, mapping of fake accounts and amplifiers, narrative analysis and a response built on facts and credible spokespeople. See our services against information manipulation.
Influence communication between Africa and France
Influence strategy and narrative for Moroccan groups expanding into West and Central Africa, mapping of opinion leaders, corporate communication and communication for major programmes. See our influence communication services.
Content creation and LinkedIn
Executive ghostwriting, company pages, ambassador programmes, videos and reference content, adapted to Moroccan and African audiences. See our content creation services.
Training and media training
One-to-one media training, preparation for a key moment, crisis communication exercises and team training, at your premises in Casablanca or Rabat, or remotely. See our training courses.
When a situation turns into a crisis, our crisis monitoring set-up is up and running within 24 hours and our crisis communication team for Africa takes over.
Our work in Morocco
In Morocco, we have notably supported a ministry with its political digital communication and carried out strategic monitoring assignments, in Rabat as well as in Casablanca. These assignments remain confidential.
Who we work for in Morocco
Our work is aimed at Moroccan groups, particularly those expanding into sub-Saharan Africa, international groups based in Casablanca, banks, insurers and investment funds, ministries, institutions and international organisations, and executives in a personal capacity. We also support Ivorian, Senegalese and Guinean organisations that work with Morocco.
How we work
Everything starts with monitoring and analysis: we recommend nothing until we have measured what is being said and who is saying it. Our role is defensive and transparent: we do not create fake accounts, we do not buy amplification and we never promise to make content disappear. We correct what is false through legitimate channels and we build what needs to be seen. Every assignment is confidential, and we only name a client with their consent.
Beyond Casablanca and Rabat
Morocco is one of our priority markets, along with Côte d’Ivoire and our Abidjan office, Senegal and Dakar, Guinea and Conakry. Our area of work also covers Madagascar, Cameroon, the Democratic Republic of the Congo, Gabon, Benin, Togo, Congo-Brazzaville and Tunisia.
Are you in Casablanca or Rabat, or preparing a project in Morocco? Let’s talk in a first 45-minute conversation, remotely or at your premises. Contact us.
Frequently asked questions
How do you work in Casablanca and Rabat?
We work in Casablanca, Rabat and throughout Morocco, at your premises or remotely, from our offices in Paris (16 rue de l’Arcade) and Abidjan (Cocody, Angré 8e Tranche). We have already supported a ministry there with its political digital communication and carried out strategic monitoring assignments.
What does an online reputation agency do in Morocco?
It measures what can be found online about an organisation or an executive (search results, the Moroccan press in French and Arabic, Facebook, Instagram, TikTok, LinkedIn, answers from generative AI), monitors these sources over time and recommends the actions to take: content, press relations, corrections or a response.
Do you follow what is said in Arabic and Darija?
Yes. A large part of the Moroccan conversation takes place in Arabic and Darija, particularly on social media. Our monitoring in Morocco includes this content, not just French-language media.
Who regulates media and data in Morocco?
HACA regulates broadcasting, the Press and Publishing Code (Law No. 88-13) governs print and online press, the Conseil national de la presse handles self-regulation of the profession and the CNDP oversees the application of Law No. 09-08 on personal data.
Do you support Moroccan groups in West Africa?
Yes. From our Abidjan office, we follow what is said about Moroccan groups in Côte d’Ivoire, Senegal, Guinea and the rest of Africa, and we help them prepare their public statements in these markets.