AI Reputation service

What AI says about you, and about your competitors.

More and more prospects put their questions to ChatGPT, or read the answer generated at the top of Google, before they visit a website. We ask 5 AI engines 30 of these questions and give you a score, a list of errors and 10 actions to get cited.

30 questions · 5 engines · report of about 15 pages · delivered in 5 working days

The problem

Part of the search now happens in an answer you never see.

When an executive asks “which agency should I choose in Abidjan?” or “is this firm any good?”, the AI writes a single answer with three or four names. Being missing from that list, or being described wrongly, leaves no trace in your analytics.

We audit companies and organisations in Africa and in France, with questions adapted to your markets: “which consultancy should I choose in Abidjan?”, “best communication agency in Dakar?”.

01

Missing from the lists

AI tools recommend a few providers per question. If your website, listings and mentions do not match the question asked, you are not there.

02

Described wrongly

Wrong city, wrong executive, confusion with a namesake, content credited to someone else: errors spread from one answer to the next.

03

Unknown sources

AI tools rely on directories, comparison sites, registers and social networks. Knowing which ones tells you where to act.

Our own test

We tested our own firm first.

Before offering this audit, we applied it to Cabinet 86. On 24 October 2026, 30 questions were put to ChatGPT and Google AI Overviews. Here is what we learned.

01

Well described when named

On questions that include our name, the AI tools describe our business and our website correctly.

02

Rarely cited without our name

When a prospect looks for an agency without knowing us, the AI tools mostly recommend other firms.

03

Attribution errors

Our newsletter credited to a large group, a location that does not appear on our website: errors that a test makes it possible to spot.

Pilot carried out on 2 of the 5 engines. AI answers vary from one session to the next. Our corrective actions are under way.

What you receive

A report you can read in 20 minutes, and a list of actions.

01

30 questions adapted to your businessLocal and national discovery, needs, brand, comparison with your competitors, specific area.

02

5 AI enginesChatGPT, Google AI Overviews, Perplexity, Gemini and Microsoft Copilot, each in a fresh session.

03

A score out of 100By engine and by category, using a grid we provide: mention, position, tone, accuracy, source.

04

Your share of voiceHow often you and your competitors are cited, and which ones the AI tools recommend unprompted.

05

The errors foundLocation, executives, namesakes, attributions: each error with its severity and probable source.

06

The sources usedCompetitor sites, directories, comparison sites, registers, media: the places where you need to be present.

07

10 priority actionsRanked P1, P2, P3, each linked to a finding in the report.

08

PDF and raw dataA report of about 15 pages and a file of the answers collected, delivered in 5 working days.

From question to score
Diagram
Method

Four steps, five working days.

Day 0

Order and form

You receive the invoice and fill in a 5-minute form: website, city, 3 competitors, target clients, key services.

Days 1 and 2

The questions

We adapt the 30 questions to your business, then put them to the 5 engines. Every answer is recorded: excerpt, sources, competitors cited.

Days 3 and 4

The analysis

Scoring, share of voice, ranking of sources, errors. The 10 actions are written from these findings.

Day 5

Delivery

PDF report and raw data by email.

ChatGPTGoogle AI OverviewsPerplexityGeminiMicrosoft Copilot
Pricing

Three options, from a one-off audit to monthly tracking.

Audit

AI Reputation Audit

€990 excl. VAT
€1,188 incl. VAT
  • 30 questions, 5 engines
  • Score out of 100 and share of voice
  • Errors and sources
  • 10 priority actions
  • PDF and data, within 5 working days
Order, €990 excl. VAT
Most complete

Audit + correction plan

€1,790 excl. VAT
€2,148 incl. VAT
  • The full audit
  • 60-minute debrief
  • Copy written for 2 pages of your website
  • Ready-to-use schema.org markup
  • 3 directory listings written
  • List of comparison sites and media to approach
  • New test of the 30 questions after 60 days
Order, €1,790 excl. VAT
Tracking

Monthly tracking

€250 excl. VAT / month
€300 incl. VAT per month, no commitment
  • New test every month
  • 2-page progress note
  • Score, share of voice, errors corrected or new
  • Cancel at any time
  • After a first audit
Subscribe, €250 a month

A question before you order? benjamin@cabinet86.com

Frequently asked questions

Before you order.

What is visibility in AI, or “GEO”?

It is the place you hold in the answers written by AI assistants (ChatGPT, Gemini, Perplexity, Copilot) and by Google at the top of its results. It is also called Generative Engine Optimisation. The audit measures that place at a given date.

Do you guarantee that ChatGPT will cite me?

No. Nobody controls the answers these engines give. The audit sets out the findings and proposes the actions most likely to improve your presence. Monthly tracking then measures the effect of those actions.

The answers change from one time to the next: is the report reliable?

Answers do vary, which is why we test 30 questions on 5 engines, in fresh sessions, and document each answer with an excerpt and its sources. The report is a snapshot at a given date, and its limits are stated.

What do you need from me?

A 5-minute form: company name, website, city, 3 competitors, target clients, key services. No access to your accounts is needed.

How is this different from an SEO audit?

An SEO audit looks at your ranking in Google’s links. This one looks at what AI tools say about you in their written answer: whether you are cited, how, alongside whom and on the basis of which sources.

What happens after delivery?

You can carry out the 10 actions yourself or with your agency. If you prefer, the “Audit + correction plan” option includes copy and elements ready to publish. Monthly tracking then measures progress.

Can you test an executive’s name?

Yes, with their consent. Brand questions can include the executive’s name, which helps spot namesakes and misattributions.

How do payment and invoicing work?

You receive an invoice from C86 EURL when you order. Monthly tracking has no commitment and can be cancelled at any time.

Know what AI says about you, before your prospects do.

30 questions, 5 engines, 10 actions. Report delivered in 5 working days.